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SIX COMPANIES WIN EX•TRACTS® “BEST NEW PRODUCT” AWARDS

Joya Named “Best of Show” at Winter 2010 Market

NEW YORK, NY, February 2, 2010... A panel of trade and consumer editors bestowed EX•TRACTS® Best New Product Awards to six exhibitors in EX•TRACTS® at the New York International Gift Fair® (NYIGF®), with Joya taking “Best of Show” honors for its Shade of Dusk perfume. EX•TRACTS runs through Thursday, February 4, at New York City’s Jacob K. Javits Convention Center.

One winner and two finalists were selected in each of five awards categories: Bath & Body; Beauty Accessory; Cosmetic & Fragrance; Natural/Organic; and Packaging. Criteria judges considered were: innovative design; creative use of materials/construction; and use of new materials/technology.

Winter 2010 winners and finalists, selected from more than 100 entries, are:

BEST OF SHOW:
Joya (New York, NY) for Shades of Dusk, a natural, solid perfume which captures romance and rituals throughout the ages in mythic amulets containing fragrances reminiscent of classical aphrodisiacs.

BATH & BODY CATEGORY:
Winner: DayNa Decker® (Los Angeles, CA) for its Botanika Body Essence Buffer with fine pumice lava crystals which gently remove dead skin cells while rejuvenating skin regeneration, and meadowfoam seed oil to prevent moisture loss.
Finalist: European Soaps, LLC (Seattle, WA) for its Gardener Soaps from Pré de Provence.
Finalist: Seda France Candles (Austin, TX) for its Japanese Quince Body Wash.

BEAUTY ACCESSORY CATEGORY:
Winner: J.R. Watkins Naturals (Winona, MN) for its Life’s A Beach travel kit featuring aloe and green tea shampoo, conditioner, body wash and lotion, and signature wash cloth in zipped travel pouch.
Finalist: SOHUM COSMETICS (Torrance, CA) for its IRIS from Grande Vegetable Collection.
Finalist: Green Tea Goods (New York, NY) for its Refreshing Towelettes.

COSMETIC & FRAGRANCE CATEGORY:
Winner: Fruits & Passion (Montreal, Québec) for its Decorative Diffuser Set, a perfumed oil diffuser featuring a birchwood flower design with a ceramic base.
Finalist: DayNa Decker® (Los Angeles) for its Ella Fragrance.
Finalist: Echo France (Sonora, CA) for its L’epi de Provence Solid Perfume Sticks.

NATURAL/ORGANIC CATEGORY:
Winner: Sapothecary (Ukiah, CA) for its Season Sampler, a handmade, Nepalese box with four soaps made with essential rosemary, barley grass oil, lavender peppermint oil, spruce oil and orange cinnamon clove oil representing the four seasons.
Finalist: Latitude 360 representing Juice Beauty (San Rafael, CA) for its Juice Beauty Blemish Clearing Powder.
Finalist: Seda France Candles (Austin, TX) for its Seda Naturals.

PACKAGING CATEGORY:
Winner: Votivo (Spartanburg, SC) for the black, cut glass tube with embossed Votivo seal featured in its two-piece Dalian Collection packaging.
Finalist: Napa Soap Company (St. Helena, CA) for its Ceramic Shave Soap Gift Set.
Finalist: Latitude 360 representing Kalologie (Los Angeles, CA) for its Kalologie Skincare.

“EX•TRACTS is known as a showcase for innovation and emerging personal care products,” said Melissa Engongoro, EX•TRACTS Sales Manager. “These winning products shine in a competitive field.”

The Best New Product Award judges were: Stacey Stapleton, beauty editor, Beauty Editor RX; Melisse Gelula, contributing beauty editor, Organic Spa Magazine; Nancy Jeffries, editorial beauty consultant; Jessica Murphy, contributing writer, Now Smell This; Candice Sabatini, Editorial Director, Beautynews NYC; Meredith Schwartz, business editor, Gifts & Decorative Accessories; Ashley Trent, associate editor, Giftware News; and Hillary Wehrle, proprietor, Trish Nguyen, assistant editor, and Malika Kelly, associate editor, Beautyfile.com; and Victoria Wurdinger, contributor, Salon Today.

EX•TRACTS features 100 exhibitors of cosmetics, perfumes, skincare, bath & body care, beauty accessories, hair care, natural and organic products and well-being lines. EX•TRACTS is one of eight divisions of the New York International Gift Fair®. The summer 2010 edition of EX•TRACTS will take place August 15-19, 2010. Information is available online at www.extractsny.com

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Product and award presentation photos available upon request.

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